Optimization

Conversion & Performance Optimization

Thumbprint is laser-focused on statistically relevant results and quantifiable returns, the optimization program we run for our clients consistently delivers 400-1200% ROI.

We have developed proven methodologies and processes based on a rigorous, analytical approach to conversion rate optimization. Our prioritized approach to multivariate testing includes examination of the conversion funnel, heat and click maps, session replay, and Voice of the Customer (VOC) data.

This analysis is used to design a strategy that maximizes impact in the shortest amount of time. We seek to continuously increase conversion rates by deriving data-driven hypotheses and testing every aspect of the user experience with advanced targeting and personalization, which ultimately results in a higher ROI for our clients.

Capabilities

  • Optimization Strategy & Hypothesis
  • Conversion Rate Optimization (CRO)
  • Website Performance Optimization
  • A/B & Multivariate Testing
  • Website Audit & Implementation
  • Usability Testing
  • Data Driven Personalisation
  • Search Engine Optimization

Ready to find out what makes us different?